Most small business owners have no idea where leads disappear between first contact and closed client. This funnel shows you every step so you can see exactly where you're leaking money and what to do about it.
All sources combined.
Toggle on, enter counts. We'll show the split.
Name each step. Enter monthly counts. Drag to reorder.
Ballpark beats nothing.
Enter your total leads and at least one funnel stage to see your funnel.
Not sure if your drop-off rates are normal? Here's what typical small businesses see at each stage of the funnel. If you're dropping more than the "needs work" threshold at any step, that's your biggest opportunity right now.
The gap between lead and booked appointment is usually a follow-up speed problem. Studies show responding in under 5 minutes increases contact rate by 9x.
Low show rates are usually a confirmation problem. A text reminder the day before and a call the morning of can move this 15 to 20 points.
If someone showed up they're interested. A low close rate here usually points to a pricing, presentation, or follow-through issue worth examining.
Your end-to-end close rate tells the full story. Under 10% usually means there's at least one stage with a serious leak that's dragging the whole funnel down.
Most small business sites convert 1 to 2% of visitors. A clear headline, one call to action, and a fast mobile experience are the three biggest levers.
Retention is the most overlooked part of the funnel. Keeping a client costs far less than acquiring a new one. A 10% lift in retention often doubles profit.