Marketing is spending money to make money. This calculator shows you exactly what each lead costs per source, whether the math works in your favor, and what to do about it.
What does one client typically bring in? Lifetime value if they come back repeatedly. Single sale value if it's one and done.
Turn on at least one source, fill in your numbers, and add your average client value to see your results.
Not sure if your numbers are good? Here's how averages break down by source. These are industry-wide ranges so your niche might vary, but this tells you whether you're leaving money on the table.
Average small business site converts 1 to 2% of visitors. Clear calls to action and fast load time are the two biggest levers.
Lead form ads typically outperform link clicks for local businesses. Creative refresh every 3 to 4 weeks keeps CPL from climbing.
Search intent makes Google leads warmer and more likely to close. A higher CPL is often worth it if your close rate is strong.
Best for visual businesses. Organic Instagram can generate free leads with consistent posting and a clear call to action in bio.
The cheapest lead you will ever get. Low word of mouth usually points to a product or experience issue worth looking at.
A formal referral program with a small incentive typically cuts cost in half and doubles volume. Most businesses have no system at all.