Not a marketing agency. Not a guru. Just someone with 4+ years building the systems that make marketing actually work, who got tired of watching good business owners waste money because nobody explained the basics.
I spend my days building CRM automations, email lifecycle programs, and revenue attribution systems for companies. I spend my free time on the BJJ mats and across a Magic: The Gathering table. And somewhere in between all of that, I built this.
Everything on this site is stuff I've either done professionally or watched small businesses struggle with firsthand. None of it is theory.
My day job is lifecycle and email operations. That means I build the systems that decide who gets what email, when, and why. CRM architecture, automation flows, segmentation, deliverability, revenue attribution.
The boring version: I make sure the right message gets to the right person at the right time without ending up in spam. The real version: I build the plumbing that turns leads into customers.
I've done this at a marketing agency working with clients across industries and before that at an outsourced sales and marketing firm. HubSpot is my home base but I've worked in Pardot, Mailchimp, Zoho, and a bunch of outbound tools.
The stuff I built this site with: ChatGPT and Claude for writing and building, GitHub for version control, and Netlify for hosting. Zero agency. Zero budget. Just tools and stubbornness.
I train BJJ and have for a while. Purple belt with 4 stripes means you're past the point where you're just surviving and into the point where you have a game. My game is pressure.
I'm not the flashiest person on the mat. I don't do a lot of leg locks or spinning stuff. I like to get heavy, stay heavy, and make people uncomfortable until they give me something.
When they give me something, it's usually one of these:
Currently running a Hobbits Food deck built around Sam and Frodo as partners. The whole thing is basically a value engine that makes Food tokens, uses them to protect Frodo, and grinds the game out until you win through sheer resource advantage.
Which, now that I think about it, is exactly how I play BJJ. Pressure. Resources. Patience. Eventual submission.
Most marketing advice is written for people who already understand marketing. Which is great if you went to school for it. Most small business owners didn't.
They're running a business. They're doing the actual work. Marketing is the thing they know they should be better at but never have the time or the right language to figure out.
Complicated is easier to sell. Simple is harder to build. That's why this site exists.
Everything here is free. No email wall before the results, no upsell hiding at the end. Good information given away because it's the right thing to do.
If you need a marketing degree to understand the marketing advice, the advice is the problem. Plain language. Always.
Nothing here is gospel. Try it, track it, adjust. Your data tells the real story.
A D grade with a clear explanation of why beats a nicely designed report that doesn't tell you anything useful.
Find your strongest marketing lever and get a plan built around it.
See exactly where you're losing people between first contact and closed client.
Find out what each lead source costs and whether the math works in your favor.
Get a letter grade on your marketing and a recommended budget based on your industry.
No ads. No paywalls. No VC money. No agency backing. Just me, paying out of pocket every month because I think small business owners deserve access to tools that actually work without having to hire a marketing consultant to explain what a CAC is.
So here is the deal. This runs on the honor system. If something here saved you a bad decision, a wasted dollar, or 10 hours of Googling, there are three ways to pay it forward. Pick whichever one fits where you are right now.
Every tool, every definition, every framework on this site in one PDF. Generated fresh every time you download it so it always includes the latest content. Print it. Share it. Keep it.
Generated fresh. No email required. Actually free.
Everything here is free and always will be. But if this saved you even one bad marketing decision, buying me a coffee is a pretty solid ROI. No pressure. Seriously none.